Authorpreneur business coaching
Celeste Barclay works with aspiring, emerging, and experienced authors to craft successful business plans that enable authors to take control of their careers. Her experience as a published author of more than 60 novels coupled with her experience in education and public relations enables her to provide fellow publishing creatives with the guidance and support they need to thrive as an authorpreneur.
I believe every author has a unique story to tell and a distinct voice that deserves to be heard. My mission is to empower you to harness that creativity and transform it into a sustainable business. I offer tailored coaching sessions that dive deep into your individual goals, helping you to navigate the complexities of the publishing world with confidence. Whether you’re looking to enhance your marketing strategies or build a robust author brand, I’m here to support you every step of the way. Join me on this exciting journey and unlock your full potential as an authorpreneur.
What Makes Readers Tick?
Why do some Calls to Action work better than others? How can I figure out the right image and copy to build awareness, engagement, and conversion?
Discover the art of understanding your reader. Build a brand perception and motivate readers to not only browse your books but buy them.
Celeste’s The Art of Selling Books examines proven Consumer Behavior principles and applies them to book marketing. This introductory to intermediate level book explores the fundamentals of taking your book to market.
Are you looking for a self-paced guide to pratice these principals? The accompanying workbook offers an additional resource to mastering the art of selling books.
Unsure about whether you’re ready for this book or if it’s right for you? Do you need a little more support? Work with Celeste one-on-one. Check out her coaching opportunities.
Meet Celeste
Celeste Barclay
CEO
Celeste began her publishing journey on a whim. She never aspired to be an author and believed her creative side died long, long ago in a galaxy far, far away.
But an idea for a book led to an idea for a series that sparked a career. When Celeste started, she knew nothing about the publishing industry. She uploaded her first manuscript and thought, “now what.” She invesitagted myriad resources, quickly realizing there are plenty of articles about publishing written by people who don’t publish. A few bad pieces of advice aside, the indie author community provided Celeste with tools to understand the industry.
She soon parlayed her background in political management and PR into marketing her books, herself, and her brand. Within a year and a half, she left her position as an educator. Celeste utilizes proven techniques she gained during her nearly 15 year career in the classroom to equip fellow authors with the skills they need to succeed in an ever changing industry.
Guiding Values
Diligence
I believe diligence is the cornerstone of success in any creative endeavor. It is the relentless pursuit of excellence that transforms ideas into reality. Hard work and dedication are essential for authors to thrive in the competitive publishing landscape. By embracing diligence, you not only refine your plan but also build the resilience needed to overcome challenges. Let me guide you in cultivating a diligent mindset that will empower you to achieve your goals and elevate your authorpreneur journey.
Education
I believe education is the foundation of every successful authorpreneur. My approach combines practical knowledge with creative exploration, ensuring that you not only learn the essentials of an authorpreneur business plan but also discover your unique voice. I offer one-to-one coaching that covers everything from discovering who your readers really are to scaling your marketing strategies, empowering you to make informed decisions. Join me in a collaborative learning environment where your growth as an author is my top priority. Together, we will turn your passion for storytelling into a thriving business.
Consistency
I believe consistency is the heartbeat of any successful authorpreneur journey. It is the daily commitment to your business that builds momentum and fosters growth. By establishing a routine and sticking to it, you create a strong foundation for your writing and business endeavors. Together, we will develop strategies that not only keep you on track but also inspire you to push through the inevitable ups and downs of the publishing world. Let me help you cultivate a consistent approach that transforms your aspirations into achievements.
What We Do Best
Brand Mission
Audience Analysis
Social Media Plans
Reader Profiles
Genre Analysis
Website Planning
Brand Messaging
Setting You Up For Success
Service Packages
Self-Paced Workbook & Call
$100 for The Art of Selling Books Workbook and a 30-minute personalized call.
Enhanced Coaching Package
$200 includes The Art of Selling Books Workbook and two 30-minute video consultations for tailored guidance.
Business Plan Brainstorming
$300 for The Art of Selling Books Workbook and an intensive 60-minute session to strategize your business plan.
All In-Depth Coaching Packages Will Be Tailored
In-Depth Aspiring/Emerging Author Coaching Package 1
$600 for four 1-hour sessions to develop your business strategy.
- Introduction to identifying and reaching target demographic
- Introduction to targeting strategies for advertising and social media content
- Introduction to building/Reviving review and street teams
- Building a finite promotions schedule and carrying out ongoing promotions
In-Depth Aspiring/Emerging Author Coaching Package 2
$900 $810 (10% discount) for six 1-hour sessions, offering a 10% discount to refine your business approach.
- Building current and desired reader avatar based on determined demographic and determined genre, setting price per medium.
- (2) Developing social media presence through content and scheduling, networking plan through social media
- Creating reviews (using Booksprout, NetGalley, subscription not included) and street teams (via Facebook, Instagram, or TikTok).
- Creating promotions schedules and determining whether to use ongoing paid ads.
In-Depth Aspiring/Emerging Author Coaching Package 3
$1200 $1080 (10 % discount) for eight 1-hour sessions for comprehensive business development.
- Building current and desired reader avatar based on determined demographic and determined genre, setting price per medium.
- (2) Developing social media presence through content and scheduling, networking plan through social media
- Creating review (using Booksprout, NetGalley, subscription not included) and street teams (via Facebook, Instagram, or TikTok)
- Developing newsletter strategy
- Creating promotions schedules and determining whether to use ongoing paid ads.
- Website planning
- Press releases and media outlet approaches
In-Depth Experienced Author Coaching Package 1
$600 for four 1-hour sessions to develop your business strategy.
- Evaluate and identify current demographic and determine ideal target demographic including creating reader avatars
- Evaluate targeting strategies for advertising and social media content
- Evaluate review and street team outreach and management
- Evaluate a finite promotions schedule and carrying out ongoing promotions
In-Depth Experienced Author Coaching Package 2
$900 $810 (10% discount) for six 1-hour sessions, offering a 10% discount to refine your business approach.
- Evaluate and identify current demographic and determine ideal target demographic including creating reader avatars
- (2) Increase social media presence through content and scheduling, networking and influencer plan through social media
- Create 2nd round review campaign for 2024 books
- Determine and generate direct sales plan
- Evaluate promotions schedules and determine whether to use ongoing paid ads.
In-Depth Experienced Author Coaching Package 3
$1200 $1080 (10 % discount) for eight 1-hour sessions for comprehensive business development.
- Evaluate and identify current demographic and determine ideal target demographic including creating reader avatars
- Determine market positions, including mission, brand perception, increased brand loyalty
- (2) Increase social media presence through content and scheduling, networking and influencer plan through social media
- Create 2nd round review campaign for 2024 books
- Determine and generate direct sales plan
- Determine and generate retailer specific sales plan
- Evaluate promotions schedules, including BBFD application plan, and determine whether to use ongoing paid ads.